Events
Design Business Days: How we strengthen brands with design systems!
How brands become not only more consistent and efficient through design systems – but above all unique and valuable for their users? This is the topic of Florian Schimmer (Executive Creative Director, denkwerk) and Design Director Christian Leuenhagen (denkwerk) at the Design Business Days on September 13, 2023 in Hamburg.
"Design should be part of the development process of digital products from the very beginning to realize their full potential."
Brand Design Systems: the approach of denkwerk
Design systems often entice with great promises of consistency and efficiency. In practical implementation however, there is always the danger that the most important thing falls by the wayside: the uniqueness – expressed through the power of good design – the character, the recognizability and desirability of the brand.
The denkwerk design teams have developed an approach that combines consistency, efficiency, and uniqueness uniqueness – and, with the new possibilities of brand design systems even more powerful results. True to our motto. #createpostivechange.
"Today, brand design can hardly be separated from the user experience and thus the product. If you want to be successful in the future, you absolutely have to bring these two perspectives together."
denkwerk "on stage" at the Design Business Days
Sounds exciting? Florian and Christian will present our brand design approach at the Design Business Days. It starts at 3:40 pm. Tickets for the event in Hamburg or digital participation via LO:X are available now.
More about the Design Business Days in Hamburg
The Design Business Days are a joint event of the magazines PAGE and W&V. The Design Business Days will take place live and on-site in Hamburg.
